Witzig
ROLE: MOTION
AGENCY: THOUGHTMATTER
ThoughtMatter created an updated brand identity for Witzig, a fun and unique pet care brand specifically for Dachshunds. The new identity was aimed at highlighting the breed’s eccentricity, wit, and charm.
I wanted to extend that lighthearted, joyful spirit into the animation style and showcase the tight bond between pet and owner.
Credits
Client: Witzig
Agency: ThoughtMatter
Creative Director: Ben Greengrass
Design Director: Samantha Barbagiovanni
Illustration: Julia Speller
Motion: Jeff Donlan